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SB&T International Limited has strategically changed its
focus to retailing from mainly exporting to wholesalers. The company has
successfully taken initiatives towards this vision by aggressive forward
integration plans to enter the high mark up retail segment by setting up retail
stores also acting as hubs to reach the end customer through counter and
internet sales. This initiative will also help SB&T in gradually
eliminating wholesalers from their supply chain, thus benefiting the Company as
well as the ultimate consumer.
In line with this strategy, SB&T International Limited
acquired Soft Touch Jewellers LLC. (STJ), a chain of retail jewellery stores in
the
Soft
Touch Jewellers LLC (STJ), a chain of retail jewellery stores in the Middle
East Soft Touch Jewellers LLC is a limited liability company incorporated in
STJ has
taken strategic initiatives to strengthen its position in the retail segment in
the
STJ has
strengthened its position in the retail segment by opening nine more outlets
apart from the two retail outlets at the time of the take-over by SB&T. The
nine retail outlets are leased in the hypermarket of "Carrefour"
under an agreement. STJ now has eleven retail outlets – nine with
"Carrefour" and two independent outlets – and one wholesale
outlet.
The
wholesale store is located on 6th floor,
Table 1 : number of
people visited
|
Nationality Guests |
Hotel and Hotel Apartment |
|
AGCC other than UAE |
771,032 |
|
Europe |
697,288 |
|
South Asia |
583,382 |
|
Arabs other than UAE Nationals |
363,163 |
|
Russia/CIS/Baltics |
236,951 |
|
Far East |
175,028 |
|
|
148,289 |
|
North America |
108,979 |
|
|
34,921 |
|
Other |
11,975 |
|
Total |
3,420,209 |
The free
trade environment in
Retailers
price their merchandise very competitively. Through tax-free shopping and low
import duties, goods are distributed at very low costs. Products like gold and
jewellery, high fashion, electronics, and carpets and handicrafts can be bought
for amazing deals that are unmatchable anywhere else in the world.
Why is Dubai
v
Nominal import
duty and Free Trade Policy of the Govt. allows hassle-free import from any of
the gold and jewellery manufacturing centres in the world.
v
Gold and jewellery
from all the major manufacturing centres are available in
v
The high volume
of business allows the
v
Cooperation and
support in all matters with frequent monitoring by the Govt. of Dubai.
In
essence
One
of the company’s independent retail outlet which was opened in May 2001 is
located at the prestigious
The
As the
park is an extension of the Jebel Ali Free Zone, the manufactures and retailers
are able to benefit from lower operating costs, and in turn this gives the
opportunity to compete in international markets.
The
shops are arranged around a central square where an open-plan French Connection
coffee shop gives you the opportunity to sit and soak up the atmosphere. There
are well appointed bathrooms, traditional display cabinets, and a museum giving
the history of the Emirates heritage in producing quality jewellery products.
The park will enable people to see how jewellery is history of the Emirates.
The park
has attracted leading jewellery manufacturers from around the world, and all
manufacturing units to supply gold and diamond jewellery to the shops.It is not
just yellow and white gold that is available here, as
This is
just the first phase of the Gold and
Key features of Gold & Diamond
Park
v
Strong support
from His Highness General Sheikh Mohammed Bin Rashid Al Maktoum, Crown Prince
of Dubai and UAE Minister of Defence, from the Government of Dubai, the
Department of Tourism and Commerce Marketing, the Gold and Jewellery Group, and
the Gold Council.
v
Simple export
and import regulations and government support facilities on site at the
v
The Park's
products will be exclusively hallmarked as evidence of their genuine quality,
with the
v
the
v
Designed to
provide manufacturers with every advantage, the complex will offer a safe and
healthy working environment with state-of-the-art infrastructure through proper
ventilation systems, exhaust facilities and provision of acid disposal waste
collection .in attractive, landscaped surroundings. Central A/C plant
connections to each unit. Central gas
distribution system to each unit.
v
Safety and
security through 24-hour security (patrols & video surveillance), fire
alarms and fire defence systems.
v
A wealth of
onsite parking will provide comfortable access for tourist and shoppers.
v
Centrally
located between the
v
A regular
shuttle link from the Park will transport tourists to and from
v
Assistance for
tenants in all government-related issues.
v
Provision of
licensing under the
v
Handy labour
accommodation.
v
Visitors centre
attracting tourists and shoppers. Shuttle transport between the
The Dubai
Another
major event for the Jewellery Manufacturers & Retailers is the Dubai
Shopping Festival. It is the world's largest family festival. Every year, since
its' launch in 1996, the Dubai Shopping Festival has attracted millions from
around the world.
The
unique combination of “the world's best brands at the world's best prices,”
world-class entertainment and sporting events, and of course fabulous daily
raffles, have combined to put this Festival on every tourist's itinerary.
The
first Dubai Shopping Festival was held in 1996, from February 15 to March 28.
The theme was, “The Most Amazing Festival Ever for Families.” The raffle
winnings were huge, with 43 Lexus GS300 cars plus 43 kilos of gold.
The
second
In 1998
from March 19 to April 18, the third Dubai Shopping Festival was another hit.
The theme was, “Children of the World Meet in
From
March 18 to April14, 1999, “The Family Get Together of the Millennium,” theme
attracted many. A Nissan Patrol Super Safari was raffled off every day and 38
kilos of gold were given away over 28 days. In keeping with the theme, events
concentrated on family ties, caring, and integrity.
In the
year 2000 from March 1 to March 31, the theme, “To Mother With Love,” was
another Dubai Shopping Festival success. Winnings included 31 Rolls Royce cars,
31 Nissan Patrol 4x4's, and 57 kilos of gold. The Guinness Book of World
Records declared it as the largest ever shipment of Rolls Royce cars. Dubai
Shopping Festival attracted over 2.5 million people that year.
In 2001,
from March 1 to March 31 Dubai Shopping Festival ran with the theme, “One
World, One Family, One Festival.” Raffle prizes were 31 Lexus GS-300 cars, 31
Lexus LX 470 4-wheel drives, 56 kilos of gold, and lots more. The event
attracted over 2.5 million visitors.
The
other independent retail store, opened in March 2001, is at Al Ghurair City,
one of the oldest and largest shopping malls of
AL Ghurair Centre
Al Ghurair Centre, popularly known as the
"Spirit Of Dubai", pioneered the shopping centre concept in the
The Al
Ghurair City will be a harmonious blend of enclosed and exciting streetscapes,
the best of entertainment, food, upscale residences and state of the art office
space.
It will
house the latest international brands and strong local and regional brands. The
merchandising mix will attempt to differentiate the project and will offer new
retail experiences in the city and the region.
In terms
of design it will marry the most modern architecture with traditional icons. It
will create a new metaphor - "Modern Arabic" and will become a unique
place to visit in addition to being a bustling shopping destination. This new
architectural style enhanced with exciting streetscapes, will make Al Ghurair
City a tourist must-see in
Carrefour
“Carrefour” is
After conquering the European market, Carrefour has also made a
foray into the
Carrefour had acquired Continent in the second half of 2000 and
is now
CarrefourUAE is UAE’s most dynamic, fast-moving and exciting
hypermarket chain. It is a joint venture company by Majid al Futtaim and
Carrefour France.
It’s 9
retail stores which are leased in the hyper market “Carrefour” are located in
:-
v
Ras AL Khaimah
v
Al Ain (opened in April 2001)
v
Sharjah (Opened
in September 2001)
Ajman
This
smallest of the seven emirates with an area of just 260 sq kms is centrally
located on the western coast of the UAE.
Ras AL Khaimah
This
northernmost of all emirates, lying at the foot of the Hajar mountains and
bordering the Sultanate of Oman to its north and east, is an important port,
besides being one of the main agricultural centers. Between the sandy coastal
plain to the west and the mountains to the north and east is a fertile land
with farms producing a variety of fruits and vegetables including more than 45
different types of date palms.
Scenic
beauty is another feature of this emirate with its high mountains and natural
Abu Dhabi
This,
the largest of the seven emirates making up the
Sharjah
The
third largest emirate covering an area of 2,600 sq kms, the emirate of Sharjah
straddles the peninsula, overlooking the
Sharjah
is a blend of the old and new. In fact the City of
